Villa Durbano, La Garde Freinet

What is Home Staging?

Home Staging is the aesthetic optimisation of a property for sale or rental. This process helps you and/or your estate agent to produce the best possible marketing material and achieve the highest possible price in a short space of time. Staging will help your property to shine and buyers to fall in love with it. Now standard in major cities, home staging has also become the norm in exclusive holiday and second home destinations such as St Barth, Courchevel, Marbella and Palm Beach. The vast majority of properties in these locations are staged professionally and sell within days of coming to market at top prices.

How does home staging work?

The aim of staging is to make the property attractive to as many potential buyers as possible and to sell it in the fastest time and at the highest price. This may involve some or all of the following steps: cleaning, de-cluttering, de-personalizing, repairing minor defects, and decorating, This helps potential buyers to envision themselves living there and to fall in love with your property, creating a “must-have-it” mindset.

Identifying your target market

It’s important for a property to appeal to the maximum number of buyers but for some homes it’s worth identifying the type of buyer most likely to purchase it and to analyse their needs. Is your property best suited for a holiday home, young families or perhaps downsizers? Ideally, you’d like your property to appeal to everyone, but sometimes it’s wiser to target a specific market to achieve the quickest sale or the highest price.

Staging in the Gulf of Saint Tropez...

The Gulf of Saint Tropez is a unique market. As one of Europe’s favourite luxury, party & holiday destinations, many properties here sell because of the desirability of the location, not necessarily due to the quality of presentation. Most older homes coming to the market aren’t staged and require a good bit of imagination on the part of the buyer. Many are stuck in the ‘brown on brown’ dreariness of the 80’s. For international buyers in particular this can be off-putting as they’re used to viewing staged properties, often leading to extended periods on the market. Un-staged homes often attract the attention of those looking to acquire a property at a knockdown price, leading to unreasonable negotiations and low offers. In this region it’s not unusual for a property to remain unsold for years. Our passion is transforming these unloved properties into desirable homes.

Old Fishing Port, Saint Tropez

Are you thinking about selling or renting your property in the Gulf of Saint Tropez?
Contact us for a free quote

Home Staging vs Interior Design

Maison La Ponteves, La Garde Freinet

Why stage your home?

Buying a property is an inherently emotional decision, undeniably linked to your vision for the future and your dream lifestyle. It might be about finding the perfect property to raise your children or settling in a location that you love. Home staging can help potential buyers to forge that emotional connection with your property and enable them to imagine themselves actually living there.

What is it about buying a property that triggers our emotions?

It’s the only asset or investment that we live in
It’s the most expensive asset class
It’s closely linked with our financial goals and aspirations, e.g. making sure that you’ve invested wisely for a comfortable retirement
its about the potential for creating memories, the sense of safety and the promise of a new beginning

Apartment La Vue, La Garde Freinet

Villa Durbano, La Garde Freinet

Create Positive Emotions through ‘buy-appeal’

The truth is that most potential buyers can’t imagine the property they’re viewing in a way other than what’s presented. Kerb-appeal and first impressions are crucial. Fewer than 10% of people who visit a property are able to see themselves living in it. They’re simply not used to projecting their imagined dream home onto an un-staged property. A property that’s beautifully presented will not only sell faster but is also much more likely to achieve a higher price. Staging helps to showcase your home’s best features, optimise its potential and increases its ‘Buy-appeal’. Even small changes can make a big impact. De-cluttering, de-personalising, rearranging furniture, adding fresh touches with textiles and decorative items can all help to grab the buyer’s attention and provide that all-important “wow” factor.

Staging in a nutshell ...

Apartment La Vue, La Garde Freinet

Not convinced?

To appreciate the importance of home staging in France, here’s some interesting statistics:

The average rate of real estate price negotiation is 11% in France. However, with staged homes only about 3% of real estate properties undergo negotiations
Time to completion is reduced by an average of 20% when home staging is implemented
Over 90% of buyers look at homes online
77% of buyers find it easier to imagine themselves in their future home when it’s staged
28% of buyers are willing to overlook property defects when a property has been staged
96% of buyers’ agents say that home staging has a positive effect on how a buyer views the home

and finally ....

Potential buyers can make decisions quickly and these can be from the heart more than from the head. According to statistics:

A buyer spends 60% of the time spent viewing an advertisement looking at the photos. The quality of the photos is therefore crucial. The more attractive the photos are, the more buyers will see the potential of the property and linger over them

25 minutes is the average time for a property viewing and more than 80% of visitors fail to imagine themselves living in that property

Contact us for a bespoke home staging quote in the Gulf of Saint Tropez

info@maisonteranga.fr

Francais: +33 7 63 74 18 36
English / Deutsch: +33 7 62 58 67 88

The Maison Teranga approach to Home Staging

Villa La Calade, Ramatuelle

Our unique Maison Teranga style, combining traditional elements of Provencal charm with the ‘joie de vivre’ of the Cote d’Azur. The result is a seductive, harmonious, playful but clean interior that celebrates the Mediterranean way of life

Attention to detail; we aim to make your property more than the sum of its parts by adding light, texture, a fresh colour palette and beautiful, eye-catching pieces you won’t find anywhere elsewhere

A sustainable, eco-friendly ethos that includes non-toxic paints like lime wash or caséine, natural fabrics and materials, pre-loved furniture & accessories & antiques, as well as furniture made from eco-friendly materials such as bamboo, jute or recycled materials

A bespoke action plan, This includes a consultation at the property where we assess:
- The number of rooms & size of area to be staged
- The total amount of material required
- How much of the existing décor that can be included
- How much cleaning, decluttering and painting that will be required

Our unique Maison Teranga style, combining traditional elements of Provencal charm with the ‘joie de vivre’ of the Cote d’Azur. The result is a seductive, harmonious, playful but clean interior that celebrates the Mediterranean way of life

Ready, steady, STAGE!!

Once we’ve assessed your property and presented you with an acceptable proposal, we’ll book your staging date

When the date has been booked and the paperwork signed, we’ll require a 50% down payment for the staging work in addition to a refundable deposit for the furniture & accessories

Staging normally takes 1–5 days depending on the amount of work involved. The balance is due on the last day of staging. The lead time from the initial assessment to the staging date depends on the size & scope of work required. The larger the property, the longer the lead time.

All furniture and decorative items that we add are photographed and listed in an inventory which needs to be signed by the client on handover

Maison La Ponteves, La Garde Freinet

The items will remain on site for 10 days (unless otherwise agreed) allowing you and your estate agent time to produce photos & marketing material. If you’d like us to take the photos, we can arrange this for an additional fee

If you’d like the staging to remain in place until you’ve found a buyer, you can rent the entire set-up for a monthly fee ranging on average from €50 to €2000 depending on the number of items used

During the STAGING process we:

Try to use as much as possible of what you already have – this is environmentally friendly and cost effective, but we may need to repurpose or repaint some of it

Add what is missing – if key pieces of furniture are missing or inadequate such as dining tables/chairs we add them so that potential buyers can imagine how they will use the property

Add a cohesive colour scheme - to create warmth and evoke positive emotions

Might rearrange the layout - to maximise the space if necessary

Add decorative items to make the space authentic and stylish – these items are on loan and don’t need to be bought

Pare back what is in the way – some furniture may be too big for the room, the wrong colour or in poor repair and upset the balance

Declutter and remove more personal items - this helps potential buyers to envisage themselves in your home

Ready to stage your home? Contact Maison Teranga today

info@maisonteranga.fr

Francais: +33 7 63 74 18 36
English / Deutsch: +33 7 62 58 67 88

Marketing Material

The right marketing material can get people talking about your property and generate lots of interest. We can create comprehensive marketing material that will help to get your property noticed. This includes:
Detailed floorplans
High definition images
Walkthrough videos
Descriptions in English, French & German
Design drawings
Help to market your property
Above options are charged separately

Maison Suzette, Gassin

Would you like to enhance your marketing material?
Contact Maison Teranga today

info@maisonteranga.fr

Francais: +33 7 63 74 18 36
English / Deutsch: +33 7 62 58 67 88

How much does Home Staging cost ?

We work with both private clients and Estate Agents. Each has a slightly different pricing structure. In our experience (backed by statistics), the costs of staging always pays dividends and should be considered as ROI

Home Staging Fees for private clients

Our services are fairly priced and great value for money. Our prices will have you dancing with joy…. Usually, the price of home staging ranges between €900 – €4800 with an average price of €2850. Staging your home typically involves decluttering, fixing minor issues, adding furniture, decorating and optimising outside spaces. Prices can therefore vary widely depending on the following:

Home size: the larger your property, the more time, furniture and accessories are required to stage it

Number of rooms: you may only need to partially stage your home

Volume of furniture: and accessories required

Overall condition/state of repair: the better the overall condition of your house the less time required. If the property requires repairs and/or paint work before it can be staged, this will impact overall cost.

Scope: the type of updating your home may require prior to staging, such as garden maintenance, plumbing, paintwork, masonry work etc

Size and scope of outside space: for some properties the outside space is the main selling point but this can be time consuming if the space is unmaintained

Scope of decluttering and cleaning required: before staging, the property may need to be fully decluttered and cleaned

Staging period: once staged you have 10 days to take photos and/or videos for marketing purposes. After this we’ll apply a monthly rental fee depending the amount of furniture and accessories added. This can vary from €50 to €500+ monthly

Home Staging Fees for Estate Agents & Property Developers

Estate Agents

We can work with estate agents in 2 ways:
An agent recommends us to their client so that we deal with them directly. The agent can then produce their own marketing material once the property has been staged. The client pays for the staging (as above)
If the agent has an exclusive contract with the client, we work with the agent on an agreed percentage basis, In this case there is no upfront cost

Property Developers

We work with property developers to stage beautiful & environmentally friendly show homes, saving time and money. We create interiors that maximise the floor plan and help potential buyers to visualise living in the space. Every project is different so each is assessed individually.

Maison Teranga, La Garde Freinet

Ask us for a free home staging quote in the Gulf of Saint Tropez today

info@maisonteranga.fr

Francais: +33 7 63 74 18 36
English / Deutsch: +33 7 62 58 67 88

Do you a own difficult-to-sell property ?

If your property has been on the market for a while and isn’t selling or you’ve only received low offers there’s usually some specific reasons as to why this might be so.
We can help identify what’s amiss and come up with a wise and cost effective action plan to turn your ‘left-on-the-shelf’ home into a desirable property.
When you’ve owned a home for a long time it’s sometimes hard to see solutions to problems that can be a relatively easy fix.

THE UNLUCKY 13

Here are 13 things that can devalue your property that are fixable:
Poorly executed DIY projects
Neglected regular maintenance
Hygiene issues such as pest infestations, odours and general cleanliness (this is particularly applicable for empty homes)
Poor layout
Insufficient lighting
Lack of curb appeal
Dated décor
Unfavourable colour schemes
Cluttered spaces full of personal memorabilia
Neglected outdoor spaces
Broken or outsized furniture
Missing ‘wow’ factor

Is your property suffering from any of these ailments?
Contact us for a check-up appointment!

info@maisonteranga.fr

Francais: +33 7 63 74 18 36
English / Deutsch: +33 7 62 58 67 88

The Art of Luxury Home Staging in the Gulf of Saint-Tropez

Maison Teranga, La Garde Freinet

In a world where first impressions can make or break a sale, the art of home staging has become an invaluable tool for elevating a property’s appeal. While staging can benefit any home, for luxury properties it has become essential.

The Gulf of Saint-Tropez is a truly timeless destination. Its rich heritage, understated glamour, beautiful landscapes & beaches, and the absence of intrusive large-scale developments have helped it remain one of the world’s most sought-after locations for exclusive luxury homes.

Le Tigrr, Saint Tropez

This exceptional peninsula continues to attract buyers drawn to its unique lifestyle and remarkable selection of properties. International clients, accustomed to the very highest standards, expect exceptional presentation. Transforming homes that feature Provençal architecture or date back to the 1960s & ’70s into compelling opportunities—while preserving their original charm—often requires a creative but considered approach.

So, what truly elevates a property to luxury status?

It’s not only the size, location, or price tag, nor simply the quality of materials used. It is, above all, the emotion that a space evokes the moment you step inside. The goal is for there to be a harmonious symphony of style resonating throughout the entire property, creating an interior that feels both memorable and effortless.

Here are & 6 key points to consider in more detail:

1. Appeal to the Senses

Luxury is not only about what you see, but also about how a space makes you feel. Exceptional property staging goes far beyond aesthetics — it engages multiple senses. Thoughtfully curated colour schemes, contrasting yet complimentary materials, artwork, decorative objects, plants, flowers, and even fragrance all contribute to creating a distinctive identity for the home. Across the Gulf of Saint Tropez, luxury properties are, in our opinion, most captivating when staged with the area’s signature blend of polished sophistication and relaxed bohemian charm. When these elements are aligned with care and precision, they work in harmony to deliver an immersive experience that resonates deeply with potential buyers. This sensory connection helps them to picture themselves living in—and ultimately owning—the property.

2. Maximise Value

Luxury homes naturally come with a higher price tag, and prospective buyers need to feel they’re getting real value in return. Effective staging highlights a property’s finest features, showcasing its inherent quality and character. When executed well, staging can make a home feel even more valuable than its asking price suggests, leaving buyers feeling confident that they’re investing in something truly exceptional.

3. Highlight Unique Architectural Features

Luxury properties often include distinctive architectural elements that set them apart from the ordinary. Thoughtful staging brings these features to the forefront — whether it’s a breath-taking view, a sweeping staircase, or an imposing fireplace. By drawing attention to these details in just the right way, staging ensures that no exceptional element goes unnoticed, strengthening the property’s overall appeal and value.
Every character property has its own story, and effective staging helps shape the right narrative — one that enhances its desirability and celebrates its uniqueness.

4. Showcase Functionality

Luxury properties often feature spacious layouts and distinctive room configurations. Staging helps potential buyers imagine how they might use and enjoy each space to its fullest. Offering clarity and purpose, it demonstrates how every room can serve their needs and complement their lifestyle. By removing any uncertainty about functionality, staging helps buyers connect emotionally with the property and envision it as their future home.

5. Create Consistency

Luxury is synonymous with excellence, and inconsistency can quickly undermine that impression. Staging ensures that both the interior and exterior of a property reflect the same level of refinement and align with the concept of luxury it represents. By creating a harmonious flow and a cohesive aesthetic throughout, staging eliminates distractions and allows the property’s true qualities to shine through.

6. Professionalism and Prestige

Staging a luxury property reflects the professionalism and commitment of both the seller and their agent. It conveys that every element of the process — from marketing to presentation — has been approached with care and expertise. A beautifully staged home, thoughtfully prepared down to the smallest detail, inspires confidence in potential buyers and increases the likelihood of receiving strong, early offers.

For luxury property home staging please contact Maison Teranga
today for a free consultation

info@maisonteranga.fr

Francais: +33 7 63 74 18 36
English / Deutsch: +33 7 62 58 67 88

Check out our Express Home Staging Service in the Gulf of Saint Tropez

We figure out fast what your property needs and inject it
with a bit of magic!

If you need a fast, cost-effective way to get your property ready for viewings and photo shoots our Express Home Staging option is the perfect solution. You will be surprised how much we can achieve in one visit!
We plan and prepare the staging remotely using photos, videos, and a quick video call — no prior consultation is needed. On the staging day, we work with your existing furniture, bringing in soft furnishings, accessories, textiles and plants to elevate the space. We’ll declutter, rearrange, and fine-tune the interior to create an environment that feels instantly appealing and inviting.

Need a little extra sparkle? Cleaning can be arranged for an additional fee.
Our Express Home Staging Service can be booked at short notice but is subject to availability.

For an instant boost! Call Maison Teranga today

info@maisonteranga.fr

Francais: +33 7 63 74 18 36
English / Deutsch: +33 7 62 58 67 88